A bare neck, big earring effect is popular.

An old-fashioned style is really big ? the gowns look like something their grandmother would have worn. They want it to be classic, timeless.

You get a custom fit with the lace-ups.

You have to know the material, the beads, what's flattering ? design is important with any style. Every woman wants to feel pretty and have a pretty dress that flatters them.

We sell 60 percent off the rack and 40 percent special orders.

With draping, it's hard to be under 5-7 and pull that off.

We have two private lines that knock off $5,000 wedding gowns for $500.

Whites are pretty much out, because it takes the color out of everyone's skin. Ninety percent (of our customers) choose ivory or diamond white.

We are seeing a lot of the taffeta coming back with side pleats and drapes.